If you are not one of the rare few like myself, you probably own a smartphone. Smartphones have dominated the market and most feel it is necessary in their daily lives. Although I am holding out as long as I can; I to admit that I will eventually require a smartphone for my daily affairs. Smartphones are probably the most versatile piece of technology ever invented. With about any app you would ever need and then some, online access at your finger tips, and the list goes on. People take them every where they go, and businesses have begun to reap the advantages of consumer's having readily available information.
I found a blog online written by Google Ads (provided below) that discusses how smartphones increase consumer receptivity to advertising.
Here is a link to another blog made by Google Mobile Ads:
http://googlemobileads.blogspot.com/2012/05/smartphones-have-large-impact-on-us.html
The smartphone epidemic is allowing businesses to stay connected with consumers all the time! The use of mobile ads, which can include video ads, web banners, and posters are said to increase consumer receptivity. Because smartphones are used for just about everything, of course consumers are going to be more receptive to theses ads. Mobile ads are highly tailored to the individual, and appear right in front of you on your personal device. So what do you do next, click on it, because your phone is so smart that it knows what you want. Unfortunately, not true marketer's just want your money.
Marketers are going to continue having a field day with advertising through smartphones and I am sure we will continue seeing major advances in mobile ads. They will become more tailored to the individual and intrusive in our lives. I just wonder what will come next!
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