My Reflection

I think the best thing I took from this class was learning about what really drives consumer behavior. The fact that we as consumer's are completely irrational in our decision making, can be persuaded without notice, and nudged towards decisions by the wording of an advertisement. I found this really interesting. Throughout your education you are taught how to problem solve, and find rational solutions. But, for some reason we have a hard time making rational consumption decisions when buying a pair of athletic sneakers.

Before this class, I knew I didn't always spend my money as wisely as I could, but I definitely didn't think I was irrational or easily persuaded and manipulated by advertisements. Contrary to my previous belief, I am most definitely irrational. I realized how often I am persuaded by word manipulation and advertisements appealing to emotions. Since I have been in this class I have taken much more thought about my purchasing decisions. When I see advertisements I tend to analyze them and try and figure out its tactics or hidden message. Allowing me to control my emotions and subconscious from pushing me towards an irrational decision.

I now have a far better understanding of what drives and influences consumer behavior. I feel being able to have a good understanding of consumer behavior will benefit me with whatever I do in life!